CHANGE is an online clothing exchange startup that I did the branding, logo, and VPM design for. The creators of the startup wanted to create a model for proposing to startup think tanks with. I made the branding minimalistic and simple, yet fun and inviting, so people would be able to personalize their “online closets” with little interference from the websites design. Below are the logo and icon I created, along with the initial branding proposal and a screen shot of the website, which I also created.