Social Media Management Case Study — The Boil

The Boil

Social Media Management Case Study

A seafood boil restaurant bringing classic New Orleans creole flavors to New York City, The Boil decided to launch their first New Jersey outpost in February, 2020.

Using new imagery commissioned with a partner content creator, custom branded graphics and memes, Jersey City influencer marketing, and active community engagement, we revamped The Boil’s social presence – engaging existing customers and reaching new potential customers in the Jersey City community.

In just the first 30 days of working together, The Boil saw:

  • Total Followers: 10,349 (+1,363)
  • Profile Visits: 14,312
  • Website Clicks: 2,274
  • Reach: 87,170
  • (total number of people who saw their content)
  • Impressions: 187,728
  • (total number of times their content was displayed)

The majority of The Boil’s new followers were based in Jersey City, increasing traffic to their new location.